BAFTA Partnership

PEUGEOT UK has partnered with BAFTA as its Official Vehicle Partner, celebrating shared values of design, innovation and creative excellence.

Throughout 2026, we will support BAFTA’s flagship events, including the EE BAFTA Film Awards, BAFTA TV Awards, BAFTA Games Awards, TV Craft Awards, BAFTA Cymru and BAFTA Scotland. Premium experiences will be delivered with the 3008, 5008 and the wider PEUGEOT range, whilst also creating opportunities through the retail network and immersive experiential activations.

On Sunday 22nd February, PEUGEOT UK proudly supported the EE BAFTA Film Awards - our first major moment in this prestigious partnership. Explore highlights from an inspiring evening celebrating exceptional talent and cinematic excellence.

PEUGEOT took a standout role at the BAFTA Film Awards as leading figures from the world of film made their entrance in premium SUV style.

Upon arrival, guests were welcomed through the PEUGEOT Welcome Zone, a striking expression of our partnership with BAFTA and our shared commitment to film, culture and creative excellence.

Award presenters including Rege‑Jean Page, Alicia Vikander, Gillian Anderson, Patrick Dempsey, Glenn Close and Erin Doherty travelled with PEUGEOT, with Jessie Ware arriving ahead of her moving In Memoriam performance. Additional presenters - Monica Bellucci, Riz Ahmed and Aimee‑Lou Wood - made their entrance in the electrified 3008 and 5008 line‑up.

From red carpet moments to everyday journeys, PEUGEOT continues to create driving experiences defined by innovation, emotion and effortless pleasure.

The new partnership builds on PEUGEOT’s existing cultural activity, including our collaboration with Showcase Cinema to bring families closer to the films they love, and its presence at the 2025 Cannes Film Festival with PEUGEOT France.

This partnership strengthens our relationship with film, television and the wider creative world. Guided by innovation, elegance and emotional design, we see cinema as a natural extension of who we are. Our commitment to the 7th art reflects our focus on creating experiences that deliver pleasure in every moment.

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